Upworthy is a website for viral content started in March 2012 by Eli Pariser, the former executive director of MoveOn, and Peter Koechley, the former managing editor of The Onion. One of Facebooks co-founders, Chris Hughes, was an early investor. Upworthys stated mission is "to change what the world pays attention to." It uses virality to promote stories with a progressive bent on political and social issues. In June 2013, an article in Fast Company called Upworthy "the fastest growing media site of all time".