Upserve, originally Swipely, is a service that sells payments, analytics, and marketing tools to local merchants. The online software works with point-of-sale systems and terminals used by independent businesses including restaurants, salons, boutiques, grocers and other retailers without additional hardware. Merchants in the Upserve network use the product to interact with customer spending, social media, and other data. In 2013, Forbes magazine included Swipely in its list of the top 100 “America’s Most Promising Companies.” Upserve’s CEO, Angus Davis, was named to Forbes list of “America’s Most Promising CEOs Under 35.” Swipely was founded in 2009 by Angus Davis, the co-founder of Tellme Networks, which was acquired by Microsoft in 2007. Swipely was formerly a social network in which members shared their purchases with friends. After its launch, Swipely was often compared to another social shopping website called Blippy.