HitFix, or HitFix.com, is an entertainment news website that launched in December 2008 specializing in breaking entertainment news, insider information, and reviews and critiques of film, music, and television. In mid-2010 HitFix crossed the 1,000,000 unique users per month milestone. As of April 2013, HitFix was ranked 17th among all entertainment news websites by Alexa. HitFix has been cited as a source by such publications as TIME, The L.A. Times, The Huffington Post, E! Online, and The Daily Herald. In April 2016 it became a brand of Woven Digital HitFix was founded by ex-Reed Business Information Development executive, Jen Sargent, and former L.A. Times and MSN.com film editor, Gregory Ellwood. Sargent and Ellwoods goal was to create a site that fit into the gap between trade publications and gossip- or celebrity scandal-driven sites, such as TMZ, and to target an audience slightly skewed towards males – a unique approach in a female-driven industry - while catering to 18- to 34-year-olds. HitFix received its first funding from Golden Seeds, the fourth largest angel investment group in the United States, in 2009. Since then, HitFix has twice benefited from investment from the Tech Coast Angels, one of the largest angel investment networks in Southern California. The first such investment came in February 2009 in the amount of $850,000. In June 2010, the Angels added to their commitment investing an additional $1,600,000. In addition to Golden Seeds and Tech Coast Angels, HitFix investors include HBS Angels, Liquid Capital, and Gordon Crawford.