TubeMogul is an enterprise software company for brand advertising. TubeMogul’s platform streamlines the media planning and buying process across digital channels as well as traditional television, enabling brand marketers to measure reach, frequency and impact of their advertising. TubeMogul’s programmatic software platform leverages real-time bidding (RTB) technology to help major brands, advertising agencies, trading desks, and publishers scale advertising to global audiences across multiple screens and channels. While many programmatic advertising software vendors offer solutions for both the buy-side (advertisers) and sell-side (publishers), TubeMogul distinguishes itself as being buy-side only, as it does not own any of its own advertising inventory. The company publicly asserts that, because it represents only the interests of advertisers, it is one of the only "independent" providers of programmatic advertising software.