Trusted Media Brands

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Trusted Media Brands, Inc. (TMBI), formerly known as the Readers Digest Association, Inc. (RDA), is an American multi-platform media and publishing company that is co-headquartered in New York City and White Plains, New York. The company was founded by husband and wife DeWitt Wallace and Lila Bell Wallace in New York City in 1922 with the first publication of Readers Digest. The companys brands include Readers Digest, Taste of Home, The Family Handyman, Simple & Delicious, Birds & Blooms, Reminisce, Country, EnrichU, and others. At its peak in 1973, the flagship magazine had over 30 million subscribers and continues to be published in 30 countries. As of 2016, its portfolio of brands garners 53 million unique online visitors and 40 million print readers per month. Trusted Media Brands, Inc. (TMBI) was founded as Readers Digest Association, Inc. (RDA) in New York City in 1922 by married duo DeWitt Wallace and Lila Bell Wallace. The two self-published the first edition of Readers Digest in February 1922. In order to market the magazine, the two used direct mail marketing and sent 5,000 letters to nurses and schoolteachers. In 1925, DeWitt Wallace purchased land in Westchester County, New York where he moved the headquarters of RDA. In 1927, the number of Readers Digest subscribers increased to 30,000. In 1939, that number was up to 3 million, and, by 1973, it had reached over 30 million.

Snapshot

Founded1922
Total value of jobs:
$495,000
Total Jobs:
1
Average Pay:
$123,750
Total Experts:
1
% Masters:
30%

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