Time Inc. is an American mass media company founded on November 28, 1922 by Henry Luce and Briton Hadden and based in New York City. It owns and publishes over 100 magazine brands, most notably its flagship Time. Other magazines include Sports Illustrated, Travel + Leisure, Food & Wine, Fortune, People, InStyle, Life, Golf Magazine, Southern Living, Essence, Real Simple, and Entertainment Weekly. It also owns the UK magazine house Time Inc. UK, whose major titles include Whats on TV, NME, Country Life and Wallpaper. Time Inc. also operates over 60 websites and digital-only titles including MyRecipes, TheSnug, HelloGiggles and MIMI.