Tictail is a social shopping destination for shoppers to discover emerging designers around the world. For brands, the platform is a DIY e-commerce tool focused on strong community integration, simplicity of use, and attractive, customizable design. With no need for coding or web-design experience, small business owners are given the tools to build global brands. For shoppers, Tictail is a destination to discover and shop home decor and fashion finds from a global community of emerging designers. Founded in Stockholm, Tictail currently has offices in both Sweden and New York. Tictail opened its first brick and mortar store in New York in Jan. 2016. Founded in Stockholm by Carl Waldekranz, Kaj Drobin, Siavash Ghorbani and Birk Nilsson, Tictail was dubbed ‘the Tumblr of e-commerce’ by Wired Magazine in 2012 when the company was listed as one of ‘Europes 100 hottest start-ups’. Tictail is built as a DIY e-commerce platform empowering emerging designers to set up a virtual store in minutes. Tictail focuses on strong community integration, simplicity of use and stylized, customizable design. In September 2013, Tictail opened up its platform, allowing third party individuals to develop Tictail apps that all users can purchase to add extra functionality to their store.