Think Finance is a company that provides technology, analytics, and marketing services to financial businesses in the consumer lending industry. Think Finance was founded in 2001 in Fort Worth, Texas and was headed by Ken Rees who was President and CEO until 2014. The company is currently headed by Martin J. Wong, who has served as the company’s Chief Executive Officer since May 2014. In 2014, Think Finance restructured its business by spinning off its consumer lending products portfolio into a new independent company, called Elevate. Following the restructuring, Think Finance’s business model changed to being a provider of analytics and technology services to third-party online lenders.