The Tempest is an American digital media and entertainment company for millennial and Gen Z women that was founded in 2016 by Laila Alawa. Their purpose is to serve as "the destination for diverse women to share, inspire, and celebrate life through storytelling, experiences, and a global community."
In January 2017, it surpassed 8 million monthly visitors, placing it ahead of rival women-oriented sites such as Refinery29, Rookie and Betches. The Tempest's increasing global popularity among young women is attributed in part to its young staff. Writers are advised to write about stories that interest them; this can range from international politics and up-and-coming beauty influencers, to technology and cultural experiences.