tvtag (formerly GetGlue) was a social networking website and mobile app for television fans. Users "check in" to the shows, movies and sports that they consumed using a website, a mobile website, or a mobile app. GetGlue’s service was launched in June 2010, with headquarters in New York City. In November 2013, GetGlue was acquired by second screen company i.TV. Mashable called the merger “a solid meld between two platforms with similar goals — helping users find and engage with the best TV content — but different strengths.” In January 2014, GetGlue changed its name to tvtag. Along with the new name the site also got a "new look, feel, and direction". The website and app received an update. The color scheme changed from blue to red. The new experience allowed you to "check in, unlock digital stickers, comment, doodle, and react to TV moments with other fans while watching your favorite shows".