Tapad Inc. is a venture-funded startup company that develops and markets software and services for cross-device advertising and content delivery. It uses algorithms to analyze internet and device data and predict whether two or more devices are owned by the same person. Participating websites and apps then cater their advertisements based on a collective knowledge of the users actions across all of their devices. Tapad was founded in 2010 by Are Traasdahl. It raised $1.8 million in funding in June 2011 and another $6.5 million in March 2013. Telenor Group has on 29 January 2016 entered into an agreement to acquire approximately 95% of Tapad Inc. The purchase price is USD 360 million, on a debt and cash-free 100% basis. The idea for Tapad was conceived by cofounder and CEO Are Traasdahl at the Consumer Electronics Show (CES). He saw attendees switching between televisions, laptops and smartphones and thought that brands should be able to cater their ads to individual users even as they switch between devices. Cofounder and CTO Dag Liodden, Traasdahl, and four others began developing algorithms for the software and founded Tapad in 2010. It took almost a year for the company to obtain its first client, but afterwards the organization grew quickly. In 2011, it raised $1.8 million in funding and opened five more sales offices in major US cities. From mid-2012 to mid-2013, the company hired 44 people and moved its headquarters to a larger office in New York City. Another $6.5 million in funding was raised in March 2013 and $7 million was raised in July 2014 to fund additional expansion in Europe. An additional $18.5 million in funding was raised in July 2015. On January 29, 2016, Telenor Group entered into an agreement to acquire about 95 percent of Tapad Inc. for $360 million.