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Tahitian Noni International

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Morinda, formerly known as Tahitian Noni International and Morinda Bioactives, a subsidiary of Morinda Holdings, Inc., is a multi-level marketing company that markets products made from the noni plant. Founded in 1996 and based in Provo, Utah, Morinda has approximately 700 employees around the world, with about 350 in the United States. They claim total yearly sales in the range of $500 million yet do not publish any of the earnings publicly. Morinda has manufacturing factories in Tahiti, Japan, China, Germany, and the United States (American Fork, Utah). Morindas main product is noni juice. The company also markets various personal care products and dietary supplements. On August 26, 1998, the Attorneys General of Arizona, California, New Jersey, and Texas announced a multi-state settlement with Morinda, Inc., the charges stating that Morinda had made "unsubstantiated claims in consumer testimonials and other promotional material that its Tahitian Noni juice could treat, cure or prevent numerous diseases, including diabetes, clinical depression, hemorrhoids and arthritis." Such claims rendered the beverage an unapproved new drug under state and federal food and drug laws and should not have been sold until it received approval. Under the terms of the agreement, Morinda agreed to:

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