SweetLabs is a software distribution company. Based in San Diego and Seattle, SweetLabs has raised $21.5 million in venture capital from Bessemer Venture Partners, Google Ventures, Intel Capital, and O’Reilly AlphaTech Ventures. The company supplies products for software developers, advertisers, consumers, and manufacturers (“OEMs”) of Android-operated devices and Microsoft Windows-based devices and personal computers. In May 2014, SweetLabs released the App Install Platform, cloud-based and client-side services which include an App Ad Server that gives OEMs the ability to customize and manage the apps that are delivered to devices; an App Ad Network that opens a marketplace of app developers bidding for app install ads; and App and Device Analytics that provides real-time analysis of app installs and devices. As of 2014 SweetLabs was the driver for about 1 million app installs per day, and powered app distribution software for device manufactures including Acer, Toshiba, and the world’s largest PC manufacturer, Lenovo. In June 2011, SweetLabs launched the Pokki, a free application framework software to bring a modern Start Menu replacement to Microsoft Windows 8 and app store to access and discover apps on Windows computers. In January 2014, SweetLabs had driven 50 million installs of Pokki software on Windows-powered devices.