Subaru of America, Inc. (commonly known as SOA), based in Cherry Hill, New Jersey, is the United States-based distributor of Subarus brand vehicles, a subsidiary of Fuji Heavy Industries of Japan. The company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network with approximately 600 dealers throughout the United States. In 1965 Malcolm Bricklin started selling franchises for motor scooters that included the Fuji Rabbit and the tiny Subaru 360. Bricklin made a deal with Subaru to introduce those cars to the United States. Malcolm formed Subaru of America, Inc. to sell Subaru franchises and brought in Harvey Lamm as the COO. Subaru of America was established in 1968 in Bala Cynwyd, Philadelphia. The headquarters moved to the current Cherry Hill, New Jersey, facility in 1986 when it was fully acquired by Fuji Heavy Industries. Subaru is building a new headquarters in Camden, New Jersey, and is expected to be open in 2017.