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Stein Mart is an American discount men and womens department store chain based in Jacksonville, Florida. The company reported a profit of $25.6 million in 2013 with operation of 260 stores in 29 states. Stein Mart has locations primarily in the Southeast and Texas. Stein Mart stores carry recent trends in clothing for both men and women. Additionally, home décor, accessories, and shoes are all available at discounted prices. Stein Mart was founded in 1902 by Sam Stein, a Russian Jewish immigrant who opened his first store in Greenville, Mississippi. The department store carried general merchandise until Steins son, Jake, took over the company upon his death in 1932. It was then that the store redirected its focus toward discounted clothing. The chain targeted customers who shopped department stores on a regular basis, inducing them to purchase goods by offering discounts of 25 to 60 per cent off department store prices. By the late 1970s, Stein Mart was a leading retailer of clothing for the family in the Mississippi Delta.