Spanfeller Media Group (SMG) is a venture-backed, private, American media company. It was founded in 2010 by Jim Spanfeller, after leading the digital strategy at Forbes.com. Spanfeller Media Group operates two media sites as subject-specific digital destinations, The Daily Meal, dedicated to food and drink, and The Active Times, centered on outdoor sports and an active lifestyle. Spanfeller Media Group (SMG) was founded in June 2010 by Jim Spanfeller. The concept of SMG was to highlight the content aspect of media and commission its websites to design and produce content by, for and about the web. The websites focus on core mass vertical content areas that do not presently have major dominating content sites. In 2013 SMG secured $5 million in Series C funding led by iNovia Capital, with participation from existing investors. Current investors also include Vantage Point Capital Partners, RRE Ventures, Tribeca Venture Partners (TVP), Softbank Capital, and Lerer Ventures.