SourceMedia

SourceMedia

New York, NY, United States
New York United States

SourceMedia is a mid-sized diversified business-to-business digital media company owned by Observer Capital, which acquired the company from Investcorp in August 2014. Formerly the Thomson Media division of The Thomson Corporation, SourceMedia was spun off and sold by Thomson to Investcorp in 2004 for $350 million. Wikipedia

SourceMedia
New York, NY, United States
New York United States

SourceMedia is a mid-sized diversified business-to-business digital media company owned by Observer Capital, which acquired the company from Investcorp in August 2014. Formerly the Thomson Media division of The Thomson Corporation, SourceMedia was spun off and sold by Thomson to Investcorp in 2004 for $350 million. Wikipedia

Jul 26, 5:02 PM

According to eMarketer, the top three changes #marketers must make to reach "digital maturity" are improving their digital strategy and innovation, developing a stronger talent model (recruiting, managing, developing) and more effectively developing and deploying digital capabilities (cloud, analytics). What changes do you think marketers can make to master the digital sphere?

Jul 19, 0:16 PM

According to Teads, users view outstream video ads for 25% longer than instream and the format generates 10% greater brand awareness. Outstream video ad units provide an interactive platform for advertisers to reach consumers through a narrative that doesnt interrupt a users experience. Its a win-win for both advertisers and publishers looking to build their audiences. http://trib.al/JimXLNo

Jul 12, 1:06 PM

Be sure to check out Social Catalyst, our social #advertising product that pinpoints users on social media to better target them with relevant content and ads on different platforms. http://trib.al/vbB3RYI

Jun 7, 3:32 PM

Employers with benefit start dates in the first quarter of 2018 are spinning their wheels when it comes to their open enrollment preparations. Read more in our latest Open Enrollment Readiness Benchmark http://trib.al/N0w6GZr