Sounds True is a multimedia publishing company founded in 1985 by Tami Simon, with the mission of disseminating spiritual wisdom. The company is based in Louisville, Colorado, near Boulder, Colorado. The company publishes over 800 spoken-word audio and music recordings, books, multimedia learning resources, and online educational programs from those prominent in the fields of spirituality, psychology, health, and healing, including NY-Times bestselling authors Eckhart Tolle, Pema Chodron, Geneen Roth, Jon Kabat-Zinn, Clarissa Pinkola Estés, Andrew Weil, Brené Brown, and Caroline Myss. The company organizes and hosts an annual event, dedicated to personal growth and spiritual transformation, called The Wake Up Festival, in August of each year, in Estes Park, Colorado. The company was listed in Inc. magazines 1995 and 1996 lists of fastest-growing, privately held companies. The company was started in 1985 by Tami Simon, with a tape recorder and a small studio in Boulder, Colorado. Sounds True has released spoken word recordings of original works by writers and lecturers Andrew Weil, Pema Chödrön, Jon Kabat-Zinn, Jack Kornfield, Clarissa Pinkola Estés, Eckhart Tolle, A. H. Almaas, Reginald Ray, Tsultrim Allione, Margot Anand, Coleman Barks, Stephen Batchelor, Tara Brach, the Dalai Lama, Michael Lerner, Deepak Chopra, Lama Surya Das, Ram Dass, Georg Feuerstein, Matthew Fox, Joseph Goldstein, Daniel Goleman, Stanislav Grof and Caroline Myss. In 1990, their release of Clarissa Pinkola Estés' Women Who Run with Wolves: Myths and Stories of the Wild Woman Archetype audiotape led to the Ballantine Books publication of her book by the same name. Andrew Weils Breathing: The Master Key to Self Healing is one of their best selling CDs. Martha Becks CD Follow Your North Star was released by Sounds True.