Provide guidelines & coaching as it related to succession planning, career path development and performance management; coordinate with in-house & outside counsel on any open employment litigation matters, as needed.
Track record in applying advanced segmentation and test/control in all digital marketing channels including paid and nonpaid to increase ROI; ability to glean insights from social media data and proven success in applying these insights to drive measurable lift in traffic and revenue.
Set up and test email triggers & journeys based on individual customer profile; work closely with cross functional partners including Brand, Creative, Studio, Digital Media and Site to create a seamless experience that connects from marketing on social, search, display, email to site to studio.
Strong storyteller and influencer able to partner with the business to inspire and champion customer insights, translating these insights into opportunities to deliver an elevated experience to our riders.
Create, maintain and communicate detailed reporting models to assist studio, regional and company-wide Field Operators to strengthen the decision-making process around day-to-day operations and projects.
Develop, and execute on, a product strategy that has a positive impact on the SoulCycle business now, and lays the foundation for future product development; work closely with key internal partners, including engineering, design, analytics, marketing, and operations, to guide prioritization and ensure that product development is focused, impactful, and iterative.
Experience leading and contributing to high-functional, large scale architecture; extensive experience with iOS and Android development; experience architecting, building, and delivering highly-performant React Native applications.