Snooth is a social networking website based in New York City, United States. It was founded in November 2006 by Philip J. K. James, a graduate of Oxford University and Columbia Business School. The company raised $300,000 in seed financing in December 2006. Snooth has built an online community for wine drinkers; users can research, review and shop for wine on the site. In 2008, Snooth receives the Model of Excellence Award from infoCommerce. In 2010, Snooth becomes 2010 Wine Blog Awards Finalist.