PivotLink is based in San Francisco, California with development and services operations in Bellevue, Washington. Originally a privately held company backed by Trident Capital, Emergence Capital Partners, StarVest Partners and Pelion Venture Partners. PivotLink raised $13 million in its latest funding round in January, 2012. In May 2014, the company was acquired by Francisco Partners backed SaaS marketing platform, SmartFocus. PivotLink was founded by Ching Wan in 1998 on the idea that it should be easy for business users to securely analyze data however they want and share their insights with colleagues and partners wherever they are.