Skullcandy Inc. is a Park City, Utah-based company that markets headphones, earphones, hands free devices, audio backpacks, MP3 players, and other products. Skullcandys products are targeted at the outdoor action sports demographic (snowboarders, skateboarders, etc.) and general consumer market. Skullcandy products are sold through retailers, specialty outlets, corporate incentive programs and the companys online store. Skullcandy was founded by Rick Alden in 2003. The first Skullcandy product, the Skullcandy Portable Link, was introduced at the 2003 International Consumer Electronics Show (CES) in Las Vegas, Nevada. The LINK system combines headphones with hands-free cellular technology, allowing users to listen to music from a portable audio device, while making and receiving calls through their cell phone. Skullcandy holds a patent for the wireless version of LINK technology.