Shubert Organization


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The Shubert Organization is a theatrical producing organization and a major owner of theatres based in Manhattan, New York City. It was founded by the three Shubert brothers in the late 19th century. They steadily expanded, owning many theaters in New York and across the country. Since then it has gone through changes of ownership, but is still a major theater chain. The Shubert Organization was founded by the Shubert brothers, Sam S. Shubert, Lee Shubert, and Jacob J. Shubert of Syracuse, New York – colloquially and collectively known as "The Shuberts" – in the late 19th century in upstate New York, entering into New York City productions in 1900. The organization produced a large number of shows and began acquiring theaters. Sam Shubert died in 1905; by 1916 the two remaining brothers had become powerful theater moguls with a nationwide presence. In 1907, the Shuberts tried to enter vaudeville with the United States Amusement Co. In the spring of 1920 they made another attempt, establishing the Shubert Advanced Vaudeville with Lee Shubert as President and playing two shows per day in Boston, Dayton, Detroit, Cleveland, Chicago, Philadelphia and in September 1921 opening in New York.