Shopkick is an American company based in Silicon Valley that created a shopping app for smartphones and tablets that offers customers rewards for walking into stores. It uses points called “kicks” which are usually awarded when users walk into participating stores. Kicks are also awarded by scanning product barcodes or QR Codes using a devices camera, and by making purchases, . The app is currently available for iOS (both iPhone and iPad) and Android devices. Kicks can be redeemed for various rewards such as gift cards, iTunes song downloads, movie tickets, and Facebook Credits, among others. Rewards are relatively low. The first prize level consists of $2 for various retailers like Amazon, Target, etc. Users can also receive special discounts on specific products at specific stores. Partner stores currently include Target, Best Buy, Macy’s, Crate & Barrel, Old Navy, American Eagle Outfitters, Sports Authority, JCPenney, and many others. The program is also supported by 70 brands, which currently include P&G, Unilever, Mondelez, Colgate, Revlon, Disney, Levis and HP. Shopkick receives a fee for each kick a customer earns. If a customer buys something after using the app, shopkick gets a percentage of the price. On July 23, 2013, shopkick launched in-app purchasing so that users can browse and buy products while using the app.