Rockbridge Associates, Inc. is a market research firm located in Great Falls, Virginia that specializes in issues for technology and services companies and associations. Rockbridge offers services addressing business issues such as product development, customer satisfaction, segmentation, branding and pricing. The firm provides the National Technology Readiness Survey, which has tracked consumer technology beliefs since 1999. Rockbridge is a member of the Council of American Survey Research Organizations (CASRO). Rockbridge Associates, Inc. was founded in 1992. From its early years, the company was using the Internet as a research medium, and in the study of technology adoption. The company was founded by Charles Colby, who had previously worked for the Opinion Research Corporation and Westat, Inc. Charles co-authored the book Techno-ready Marketing with Dr. A. Parasuraman, has taught marketing management and market research at universities, and is a Senior Fellow in the University of Maryland, College Parks Center for Excellence in Service. In 1996, Rockbridge became one of the first market research firms to launch a website. In this year, Rockbridge began working with Professor Parasuraman(co-developer of SERVQUAL) on a project to study technology beliefs.