Revionics is an American software company that develops lifecycle price optimization software for retailers. The software is marketed via the software as a service (SaaS) model and is designed to enable retailers to execute shopper-centric pricing, promotion, markdown, assortment and space allocation decisions. Revionics was founded in 2002 in Roseville, California, The company acquired Retail Optimization in July 2012 and acquired SkuLoop in November 2012. It was ranked 79th in Deloittes 2012 Technology Fast 500 rankings. In September 2013 the company raised $11.2 million in venture financing. In October 2013, Revionics moved its headquarters from Roseville to Austin, Texas.