Research Now is an online sampling and data collection company that collects visitors' digital data by tracking their social networks and referring sites. The company provides the digital data they collect to their clients. Initially founded in 1999 by Hal Brierly and Mort Meyerson the company was named E-Rewards. E-Rewards had grown fast to over 100,000 clients in a just few months. E-Rewards, Inc. obtained Research Now Company that was based in London in December 2009. In addition, E-Rewards, Inc. got an asset of Peanut Labs, Inc. in October 2010. The headquarter of the company is now in Plano, Texas with over a thousand workers in 27 different local centers all around the world. Research Now is usually tracking online consumers visiting website history to look for what things they are interested in, so that the company can have the footmarks of the consumers purchasing behavior.The company also gives surveys to get more accurate and clarified responses from broad-based consumers. With gathered data, the company conducts up-to-dated market research to catch whats the trendiest culture around the world. Not only getting consumers information, but also the company protects consumers unauthorized personal data. Since hand held technology has been developed in our society, the company started to look for mobile research tools. The company gives surveys to mobile users to get an idea for the mobile panels tastes.