Redbox Automated Retail, LLC specializes in DVD, Blu-ray, and video game rentals via automated retail kiosks. As of the end of November 2012, Redbox had over 42,000 kiosks at more than 34,000 locations. Redbox kiosks feature the companys signature red color and are located at convenience stores, fast food restaurants, grocery stores, mass retailers, and pharmacies. The company announced in February 2012 the deployment of kiosks in Canada to test the Canadian market. In an email on February 5, 2015, Redbox announced they would be shutting down their Canadian operation citing low demand. The last day for rentals in Canada was February 13, 2015 and the last day for returns was March 5, 2015 when all Canadian machines were shut off and sent to various stores in the USA. Redbox had 47.8% market share of the physical rental market, as of Q1 2013, as stated by the NPD Group.