PureWow is an American digital media company that publishes womens lifestyle content. PureWow covers lifestyle topics geared toward the upper end of the Millennials and Generation X demographic, including fashion, beauty, home decor, recipes, entertainment, travel, technology, books, and money. PureWow was founded by Ryan Harwood in September 2010, along with Bob Pittmans Pilot Group and the women of wowOwow Joni Evans, Mary Wells Lawrence, Whoopi Goldberg, Liz Smith, Candice Bergen, and Lesley Stahl, among others. Pilot Group has invested in several digital media companies, including Daily Candy and Thrillist. In January 2013, PureWow hired former Real Simple editor Mary Kate McGrath as its first editor-in-chief. In August 2014, PureWow was listed as no. 352 on Inc. Magazines 2014 list of the top 500 fastest-growing privately owned companies. In May 2015, PureWow raised $2.5 million as a result of tripling its audience size. PureWow publishes national content as well as local city content in New York City, Los Angeles, Chicago, San Francisco, Dallas, and the Hamptons. The company publishes content across: Fashion, Beauty, Home, Recipes, Tech, Entertainment, Books, and Money. PureWow articles are distributed via its website PureWow.com, email, and over social media channels.