Playbuzz is an online publishing platform for publishers, brand agencies and individual content creators to create content in interactive formats such as polls, quizzes, lists, video snippets, slideshows, and countdowns. Playbuzz generated content is generally associated with viral media, that can be shared via social media or embedded elsewhere on the web. Founded in 2012, content generated from Playbuzz was the most shared on Facebook as of January 2015 with an estimated 10 million shares per month. Playbuzz was founded in 2012 by Shaul Olmert and Tom Pachys. Olmert is the son of former Prime Minister of Israel Ehud Olmert and has worked as an executive with Nickelodeon and also co-founded the social game app GameGround. Pachys is a graduate of IDC and also the co-founder of Whimado. Playbuzz was originally founded as PlayChanger in July 2012. PlayChanger worked with game developers and publishers to distribute crowd-sourced content games within verticals such as sports, music and fashion. Playbuzz was officially launched in December 2013 as a modified version of PlayChanger.