About You GmbH is a German fashion online retailer based in Hamburg. Founded in 2014 as a subsidiary of Otto Group, in 2018 its status changed to that of a portfolio company due to a shift in the shareholder balance.
Besides Germany, the retailer is active in 14 European countries. The private label Edited is also sold in traditional retail stores.
About You focuses primarily on personalization and influencer marketing. In 2018, the company was ranked as the fifth largest online fashion retailers in the country. It is also Hamburg’s first non-listed digital startup company with a company valuation of more than one billion US dollars."