Princess Cruises is a cruise line owned by Carnival Corporation & plc. The company is incorporated in Bermuda and its headquarters are in Santa Clarita, California. As of 2018, it is the second largest cruise line by net revenue. It was previously a subsidiary of P&O Princess Cruises, and is currently under Holland America Group within Carnival Corporation & plc, which holds executive control over the Princess Cruises brand. The line has 18 ships cruising global itineraries that are marketed to both American and international passengers.
The company was made famous by the American television series The Love Boat, in which its ship Pacific Princess was featured. In May 2013, Royal Princess, the first Royal-class ship and the largest ship constructed for Princess at the time, became the flagship of Princess Cruises.