Applied Predictive Technologies (APT) is a software company that provides business analytics software, designed to help large, consumer-facing businesses "reduce the risk of any new initiative by systematically testing the idea with a subset of stores, customers, or employees." APT argues that using systematic testing enables companies to measure the true incremental impact of any new initiative. Its "core value proposition is helping clients innovate more effectively through trial and error." APT was founded in 1999 by business consulting executives Jim Manzi (Oliver Wyman), Anthony Bruce (McKinsey & Company), and Scott Setrakian (Oliver Wyman). Of founding APT, Manzi explained to The Washington Post that "a lot of the work I was doing as a consultant was very repetitive. I realized how much of it could be put into a software model.” With venture capital from Devon Partners, it took Manzi and Bruce less than a year to develop and launch APT’s software tool. In 2006, the firm was backed by Accel-KKR, a private equity firm. In 2013, Goldman Sachs invested $100 million in APT. APT is headquartered in Arlington, Virginia and has regional offices in San Francisco, London, Tokyo, and Taipei. APT employs more than 200 people across its five offices.