PlayFirst, Inc. is a San Francisco based publisher of casual games founded in 2004 by industry veterans. PlayFirst produced Diner Dash series, which won the 2008 Annual Casual Game Awards. and has seen over 550 million downloads. The popularity of Diner Dash series prompted spin-off series like Wedding Dash and Cooking Dash. The company’s game portfolio also includes the retro-style strategy-based Chocolatier series, and the adventure/hidden object-mixing Dream Chronicles series. From 2005 to mid-2011, PlayFirst have released 72 casual games for PC and Mac, counting extra 7 Collectors Editions and Strategy Guides, thus they have 79 games in total in their game categories. PlayFirst’s biggest commercial success is one of its earliest released games, Diner Dash series, which was released for the first time on PC/Mac platforms in 2005. Diner Dash was initially developed by Gamelab, a New York-based casual game developer, and after foreseeing its huge potential, PlayFirst bought the rights to the game. The success of Diner Dash with game critics and gamers prompted PlayFirst to release four sequels in the following years: Restaurant Rescue (2006), Flo on the Go (2006), Hometown Hero (2007), and the fifth BOOM! in 2010.