Planalytics is a weather analytics, software, and services company based in Berwyn, Pennsylvania. The company analyzes the impact of weather on business in industries including retail, CPG, agriculture, energy, insurance, and finance. The weather analytics are used to identify business opportunities and risks associated with weather volatility. The analytics are derived by combining historical business and weather data, which provides a metric called Weather-Driven Demand. Weather-Driven Demand is the percent increase or decrease that weather alone has on sales year-over-year. In 2016, Planalytics provided analysis to several major publications on how warm weather on the East Coast affected the 2015 holiday shopping season and the effects of Winter Storm Jonas on businesses hit by the storm. Planalytics was incorporated as Strategic Weather Services in 1996. Planalytics, Inc. has issued and pending patents protected by United States and international law.