Personyze is a Web 2.0 start-up company based in Tel Aviv, Israel, that provides software as a service (SaaS) for website personalization. Personyze was founded in November 2008 in Tel Aviv, Israel, by Yakov Shabat and Danny Hen. Within two years, it became a leading personalization website providers, with Facebook integration and behavioral targeting. Personyze also provides analytics and A/B testing. In June 2011 Rapleaf announced a partnership with Personyze to allow the use of the demographics database and in July 2011 they introduced plugins to the content management systems WordPress and Joomla.