Pernod Ricard is a French company that produces alcoholic beverages. The company's eponymous products, Pernod Anise and Ricard Pastis, are both anise-flavoured pastis apéritifs and are often referred to simply as Pernod or Ricard. The company also produces several other types of pastis. It is the world’s second-largest wine and spirits seller.
After the banning of absinthe, Pernod Ricard was created from the Pernod Fils company, which had produced absinthe. Pernod Ricard owned the distilled beverage division of the former corporation Seagram until 2006, along with many other holdings. In 2005, the company acquired a British-based competitor, Allied Domecq PLC.
In 2008, Pernod Ricard announced its acquisition of Swedish-based V&S Group, which produces Absolut Vodka. In 2013, Pernod Ricard joined leading alcohol producers as part of a producers' commitments to reducing harmful drinking. As of 2015, India is the company's third largest market by value.
In December 2018, Elliott Management Corporation purchased a 2.5% stake in Pernod Ricard.
According to the NGO Alliance Anticorrida, Pernod Ricard was the major funder of bullfighting in France, financing bullfighting clubs and sponsoring corridas despite the opposition of a majority of French citizens to blood sports. In 2020, Pernod Ricard ended the association with bullfighting clubs.
Highest paying job titles at Pernod Ricard include Brand Manager, Brand Director, and Communications Manager