Peavey Electronics Corporation is an American company that designs, develops, manufactures and markets professional audio equipment. It is one of the largest audio equipment manufacturers in the world, headquartered in Meridian, Mississippi, United States. Hartley Peavey founded Peavey Electronics, one of the worlds largest manufacturers and suppliers of musical and professional audio equipment, in 1965 after building his first amplifier in 1957. Since its foundation, Peavey Electronics has been privately owned, and has grown massively from their humble beginnings in Hartleys basement in the 1950s. In 2011, Inc. magazine profiled the global success story of music and audio innovator Hartley Peavey and Peavey Electronics Corporation. "Hartley Peavey dreamed of becoming a rock star," wrote Inc.s Kasey Wehrum. "Though he lacked the chops to become the next Chuck Berry, his name has been etched into the pantheon of rock 'n' roll history."