The Peak Performance Project is a seven-year, $5.2 Million initiative funded by the Jim Pattison Group. The Peak Performance Project launched in 2009 by Vancouvers 102.7 The PEAK. The project wrapped up in 2015, and in the past featured over 100 artists from throughout British Columbia. The seven year Alberta PEAK Performance Project was launched in April 2014 on 95.3 The PEAK Calgary. In BC, the project is administered by the Music BC Industry Association. In Alberta, the Alberta Music Industry Association handles administration. In 2016 the Alberta format switched over to a country format, aligning itself with new station Wild 95.3 New Country. Several notable and successful Canadian bands from a wide variety of genres have taken part in the project throughout its history, including Said The Whale, Dear Rouge, Kyprios, The Belle Game, Current Swell, and We Are the City.