OwnLocal is an Austin, Texas-based digital advertising startup founded in 2010. The company focuses on increasing the revenues of local media organizations by converting their offline ads into powerful online marketing campaigns, building professional websites for their advertisers, and generating new advertising leads. As of July 2016, more than 2,600 media partners use the service. Lloyd Armbrust, Jeremy Mims, and Jason Novek founded Seeing Interactive in 2010. Backed by seed accelerator Y-Combinator, the company launched as a service for local newspaper, TV, and Radio stations. After its launch, the startup raised $1 million in seed funding from various investors, including Lerer Ventures, Baseline Ventures, and angel investors Joshua Schachter and Paul Buchheit. The company changed its name to OwnLocal in March 2011.