Not to be confused with the alder or smuggler. Owler (formerly named InfoArmy, Inc.) is an American internet company headquartered in San Mateo, California, with an office in Coimbatore, India. Owler crowdsources business insights by providing news alerts, company profiles, and polls and allows members to follow, track, and research companies in real time. The company was founded in 2011 and has over 1 million active users. InfoArmy was founded in 2011 by Jim Fowler, Rajan Madhavan, and Tim Harsch. Fowler previously founded Jigsaw (now called Data.com), another crowdsourcing Data as a Service platform that was sold for 175M to Salesforce Inc. in 2010.