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OrangeSoda Inc. is an Internet marketing company. They focus on creating geo-targeted search engine marketing (SEM), search engine optimization (SEO), and pay per click (PPC) campaigns. It is currently owned by Deluxe Corporation. OrangeSoda was founded in 2006 by Jay Bean, Chris Finken, and Derek Miner, using private funds, local money from investors, and a strategic partner. Not affiliated with the orange soft drink, Bean chose the name for his company from his wide library of personally owned domain names, intending for it to become a catchy and memorable name for a new tech company. In the first year, the company grew from just 4 employees to 65. As of 2011, OrangeSoda has 175 employees, 6000 customers, and did $19 million in revenue in 2010. OrangeSoda is partnered with CityGrid Media, Yellow Pages Group (YPG), and Freedom Communications to provide social, mobile, and search services to their customers. In 2009, OrangeSoda was recognized as one of the top 100 fastest growing companies in Utah by MountainWest Capital Network. In 2010, the company was voted as the best startup venture in Utah Valley and one of the top 3 places to work by Utah Valley Business Quarterly. In 2012, OrangeSoda was acquired by Deluxe Corp. for $27.7M.
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