Omega SA (UK /'o?m?g?/; US /o?'me?g?/) is a Swiss luxury watchmaker based in Biel/Bienne, Switzerland. Britains Royal Flying Corps chose Omega watches in 1917 as its official timekeepers for its combat units, as did the American army in 1918. Omega watches were the choice of NASA and the first watch on the Moon in 1969. Omega has been the official timekeeping device of the Olympic Games since 1932. James Bond has worn it in films since 1995; other famous Omega wearers, past and present, include John F. Kennedy, Prince William, George Clooney, and Buzz Aldrin. Omega is owned by the Swatch Group. The forerunner of Omega, La Generale Watch Co, was founded at La Chaux-de-Fonds, Switzerland in 1848 by Louis Brandt, who assembled key-wound precision pocket watches from parts supplied by local craftsmen. He sold his watches from Italy to Scandinavia by way of England, his chief market. In 1894, his two sons Louis-Paul and César developed a revolutionary in-house manufacturing and total production control system that allowed component parts to be interchangeable. Watches developed with these techniques were marketed under the Omega brand of La Generale Watch Co. By 1903 the success of the Omega brand led to La Generale Watch Co to spin off the Omega brand as its own company, and the Omega Watch Co was officially founded in 1903. Louis-Paul and César Brandt both died in 1903, leaving one of Switzerlands largest watch companies — with 240,000 watches produced annually and employing 800 people — in the hands of four young people, the oldest of whom, Paul-Emile Brandt, was not yet 24.