Keeps client and agency teams informed of client direction via CCRs; analyzes/writes/presents competitive assignments; participates in development of marketing plans and business building proposals.
Manage finances by reviewing job cards and other reports and communicating status and areas of concern to agency account leadership; reviews creative execution to ensure work remains on-strategy and adheres to client identity/corporate guidelines; participate in/contribute to the development of agency POVs and annual client brand plan.
Provides leadership role for client and agency product teams; responsible for the strategic development and implementation of integrated marketing programs; ensures that all professional activities are in line with the agreed upon strategic direction.
Act as primary day-to-day client contact, coordinating internal resources to ensure delivery of highest quality services to assigned accounts; maintain a current and intensive knowledge of client's business, marketplace, competitors, and brand data.
Creates opportunities for informal meetings with key client sales and advertising people to keep abreast of their thinking, to uncover areas of possible difficulty, and to cultivate closer rapport.
Lead multifunctional teams, including Account, Strategy, Medical, IA, Creative, Tech, QA, et al, defining the overall scope of a project; identify and mitigate project risks and future impact of project decisions to ensure project and program deliverables stay on track, escalates and documents as appropriate.
Develop high-quality scientific and well-referenced educational materials, including promotional educational content, as well as abstracts, posters, slide decks, brief communications, and other standard communication formats.
Develops concepts for TV/print media that reflect strategy; are appropriate for the brands personality and are extremely creative; collaborates with senior writers to produce a very high quality of advertising.
Collaborate with Account leads and clients before, during and after all marketing plans are deployed, ensuring proper metrics are set up, data is collected succinctly, and results are converted into insights with a clear action plan.
Supervises account services team and monitors their performance both with their client counter parts and internally with other creative and operational departments; distributes projects and reviews their progress continually to ensure professional growth is attained.
Responsible for the strategic development and implementation of integrated marketing programs. Ensures that all professional activities are in line with the agreed upon strategic direction.
Facilitate strategic recruitment meetings and status meetings with line managers and their teams to diagnose the hiring need, ensure clarity on position profile, align on the recruitment process and ultimate selection.
Understanding the client's business needs, and how our strategies will deliver on their objectives and KPIs. Developing fresh insights about the attitudes, needs, behaviors and relationships of all stakeholders.
Supervises creative development to ensure it adheres to the highest quality standards and communicates against strategy and objective across all communication channels.
Collaborates with senior writers to produce a very high quality of advertising. Ensures that ideas/designs are produced timely, on budget and with the degree of quality promised to the client.
Working closely with customers and account management teams to ensure data deliverables are accurate and actionable. Working closely with development team throughout the development cycle to ensure delivery of high quality, and on time, in accordance with client expectations.
Contributes to development of brand strategy with team, as well as creative strategy (positioning, messaging per stakeholder, tactical copywriting) based on in-depth scientific, clinical, and marketplace understanding throughout the product life cycle.
Work with supervisor and team leads to develop strategic marketing goals based on brand strategy and direction, as well as analyze critical marketplace data.
