Understand and be well versed in paid media and measurement across social, digital, and the broader marketing mix, to provide integrated client recommendations and digital KPIs, based on brand-specific goals.
Development of brand strategies, writing creative briefs, guiding development and presentation of the creative work; design and implementation of research projects to address client business issues, gain insight into target audiences and testing ad concepts.
This senior level engagement Account Director will work directly with clients and our internal team - including account leaders, marketing analytics experts, technologists, and creative - to drive the development of strategic customer engagement, appreciation, and retention initiatives for one of our largest clients.
Participates in account reviews to discuss account health, opportunities and risks; understands the clients business and works with junior CE members to develop competitive analyses and emerging trends.
As a planning director you are a leader who opens the aperture of opportunity on the account; a comrade in arms with account and creative. Through directly managing junior planners &/or mentoring other company's strategists you reinforce your own skillset.
Develop innovative ideas to build and optimize global loyalty & customer engagement programs.Provide thought leadership in areas of customer loyalty, retention, acquisition, advocacy and mobile engagemen
Performs day-to-day account work which may include: drafting a wide range of written materials, coordinating events, maintaining client and media contact, managing projects performed with and by others and supervising more junior staff.
Achieves staffing objectives by recruiting and evaluating job candidates. Proactively builds pipelines of diverse talent related to key business and hiring initiatives across the divisions, as well as for high turnover and hard to fill roles.
Manage TLG's thought leadership initiative including the development and management of an editorial calendar, sourcing of cases and topics, and project managing the development, packaging and distribution of thought leadership materials.
Support new business efforts and act as agency thought leader at industry events.Develop engagement strategies and plans, collaborate with creative teams and co-create engagement ideas from conceptualization to execution.
Collaborates with internal teams, including account leaders, creative, brand and engagement planning, Digital, Social, marketers, analysts, producers to drive the development of connections planning that achieve business goals