numberFire is a privately held company that offers statistical analysis of data around sporting events and sports fans, targeting fantasy sports players, digital media, writers, teams, and leagues. The site boasts over 250,000 subscribers and partnerships with ESPN, NFL, Sports Illustrated, USA Today, and SB Nation. The company was founded in 2010 by Nik Bonaddio, who launched the initial version of the product following a successful appearance on Who Wants To Be A Millionaire. Later that year, Bonaddio successfully pitched the company at the DisruptNYC conference held by TechCrunch in New York City, gaining an initial PR buzz and investor interest. The team quickly expanded in February 2011 with the hiring of Keith Goldner as Chief Analyst. Goldner has worked in the sports analytics industry with the Oklahoma City Thunder, Philadelphia 76ers, and ESPN among others.