The NPD Group, Inc. is an American market research company founded on September 28, 1966 and based in Port Washington, New York. In 2017, NPD ranked as the 8th largest market research company in the world, according to the independent AMA Gold Report Top 50 report. The NPD Group operates in 20 countries, across more than 20 industries.
NPD measures how consumers shop across all channels, sourcing data from both retailers and consumers to quantify sales, share, distribution, and velocity. The market research company collects point-of-sale data, tracking retailers, distributors, and foodservice operators, measuring what’s selling at 1,250 retailers, across 300,000 stores. NPD also interviews 12 million consumers annually and tracks millions of their receipts—following the same consumers over time—to understand shifting tastes and trends.
NPD helps retailers, manufacturers, financial analysts, and the public sector measure performance, predict future performance, improve marketing and product development, and identify business and consumer trends and market opportunities. NPD tracks spending and has dedicated advisers and analysts in more than 20 industries: apparel, appliances, automotive, beauty, books, consumer electronics, e-commerce, entertainment, fashion accessories, food consumption, foodservice, footwear, home, juvenile products, mobile, office supplies, retail, sports, technology, toys, travel retail, video games, and watches/jewelry.
In 1984, the company launched its first retail tracking service for toys and has launched similar services in other industries and product categories since then. In July 1999, the NPD Group and GfK co-purchased the entirety of market research firm Intelect ASW, a company focused according to The New York Times on "the consumer electronics, information technology and appliance industries." In early 2001, the NPD Group purchased PC Data's core business and merged its operations into NPD Intelect; 60 members of the PC Data staff migrated to the company. Intelect subsequently formed a subdivision dedicated to the console game market, NPDFunworld, in October 2001. NPDTechworld, a branch dedicated to the technology and software sector, followed in December. NPD uses sales data, such as checkout tracking from retailers and distributors as well as consumer-reported purchasing behavior, and offers consumer panel and retail sales tracking services, special reports, analytic solutions, and advisory services.
Highest paying job titles at NPD Group include Account Director, Software Engineer, and Marketing Manager