Nok Nok Labs is a venture-backed company located in Palo Alto, California that develops software to enable strong authentication for consumer-facing mobile and web applications. The company has been a driving force in establishing authentication standards under the auspices of the FIDO Alliance (Fast IDentity Online). Nok Nok Labs was founded in 2011 by security veterans from PGP, Netscape, Paypal and Phoenix Technologies with funding from DCM and ONSET Ventures. Nok Nok Labs has worked to establish authentication standards that can be used by an ecosystem that includes device manufacturers, the security vendor community, and organizations that rely on authentication services. Nok Nok Labs is one of six founding member of the FIDO Alliance (Fast Identity Online), an organization that has since grown to over 240 members. Nok Nok Labs closed a C Round of funding in August 2015. The company’s authentication technology has been spurred by a number of industry trends including mobile computing, e-commerce, the increasing sophistication of hackers, and the fragmentation inherent in previous approaches to online authentication. Nok Nok Labs positions its technology as simplifying a user’s authentication experience, improving security, providing better privacy and reducing costs by unifying the existing online authentication silos and avoiding password reset costs. Nok Nok Labs has worked with the mobile ecosystem including authenticator providers, device manufacturers, and organizations deploying its technology including NTT DoCoMo, Paypal and AliPay.