New Belgium Brewing Company is a craft brewery located in Fort Collins, Colorado. It was opened in 1991 by Jeff Lebesch and Kim Jordan. In 2015, it produced 914,000 barrels of its various labels. As of 2015, it was the fourth-largest craft brewery and eighth-largest overall brewery in the United States. Fat Tire, an amber ale, is the companys flagship beer. The Fat Tire recipe originates from a co-founders bicycle trip through Belgium from brewery to brewery. The company promotes its Fat Tire ale locally by the public placement of colorful vintage bicycles outside its brewery, which is located adjacent to the public bike path along the Cache La Poudre River.