NetBase Solutions, Inc. is a Mountain View, CA based developer of natural language processing technology used to analyze social media and other web content. It was founded by two engineers from Ariba in 2004 as Accelovation, before changing names to NetBase in 2008. It has raised a total of $21 million in funding. Its sold primarily on a subscription basis to large companies to conduct market research and social media marketing analytics. NetBase has been used to evaluate the top reasons men wear stubble, the products Kraft should develop and the favorite tech company based on digital conversations. NetBase was founded by Jonathan Spier and Michael Osofsky, both of whom were engineers at Ariba, in 2004 as Accelovation, based on the combination of the words “acceleration” and “innovation.” It raised $3 million in funding in 2005, followed by another $4 million in 2007. The company changed its name to NetBase in February 2008. It developed its analytics tools in March 2010 and began publishing monthly brand passion indexes (BPI) comparing brands in a market segment using the tool shortly afterwards. In 2010 it raised $9 million in additional funding and another $2.5 million in debt financing. NetBase Insight Workbench was released in March 2011 and a partnership was formed with SAP AG that December for SAP to resell NetBases software. In April 2011, a new CEO Peter Caswell was appointed. Former TIBCO co-inventor, patent author and CTO Mark Bowles is now the CTO at NetBase and held responsible for many technical achievements in scalability.